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Rare Jim Marshall Photos of Bob Dylan, Zeppelin, Stones Preview SXSW Doc Premiere (EXCLUSIVE)

"Show Me The Picture: The Story of Jim Marshall" turns a lens on the photographer of some of rock’s most iconic images.

BY JEFF CORNELL

Jim Marshall, the artist behind some of classic rock’s most legendary images, including Jimi Hendrix lighting his guitar on fire at Monterey in 1967 and Johnny Cash flipping the bird at San Quentin in 1969, is the subject of a new documentary film. “Show Me The Picture: The Story of Jim Marshall,” directed by Alfred George Bailey (“Gregory Porter Don’t Forget Your Music”), holds its South By Southwest (SXSW) premiere on Friday, March 15.

In advance of the Austin screening, Variety reveals some rare and never-before-seen photos of Led Zeppelin, The Rolling Stones, Bob Dylan and a proof sheet from 1969’s Woodstock.